This actor's widsom is far beyond her years...and her words are powerful. Here's a look at a story from the I Am Second crew.
Video by: I Am Second
What Inspired Me From This Campaign
1. Words are powerful. God does some pretty amazing stuff daily. With the right story and a willing heart to tell it, you can create a masterpiece!
2. You don't need a million dollar set to hold an interview in. Sometimes simplicity is best so it doesn't take away from the content.
3. In watching some of their other pieces I saw a theme in the edits. To help convey emotion in their stories the editor uses sound effects, cue changes and edits to create tension...or joy...to create an emotion. If you are a master of that, then you can create a compelling and rich story by only utilizing interview footage.
4. If you have a concept that works, stick with it! In every story the person speaking is wearing black. The backdrop is black. The couch is white. It's edit style stays the same. I think the consistency in their campaign brings a simplistic look at a powerful story.
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I love this campaign as well. Doesn't hurt them that most of the people are used to speaking in front of a camera, but I don't think that's a major part of it. One of the wins is a lot of very intentional B-roll...covers a multitude of sins and jump cuts and adds character. The music is also extremely charming and adds a great feel to the piece. And I want to adopt her.